
A recent survey of facial cosmetic surgeons
found that 64% of reporting surgeons found an increase in the number of
injectables in patients younger than 30. Why? Social media and
reality TV shows are a big reason. 83% of responding facial plastic surgeons said Hollywood celebrities were a big reason behind the surge.
Another
driver is the Groupon craze sweeping the nation with all of their
“special deals”. We certainly are dealing with a more informed consumer
due to the internet. The primary focus of potential patients is
finding a qualified practitioner, followed by cost and visible results.
Young millennials need to be cautious in going forward as do
practitioners.
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